Project Summary
Deadstock Guitars is entering a defining chapter in its story. As the company prepares to introduce new products, expand operations, and establish its presence in the marketplace, this project will create the foundational visual assets needed to support that growth.
Through a combination of documentary-style storytelling, premium product imagery, and process-driven content, this project will capture not only the instruments themselves, but the people, partnerships, and craftsmanship behind them. From the sourcing of American materials to the hands-on work of trusted manufacturing partners, the goal is to tell an authentic story of how Dead Stock Guitars are made and why quality, relationships, and craftsmanship remain at the center of everything they do.
The resulting content will include a flagship brand film, product-focused content, photography, and supporting social assets designed to establish trust, communicate value, and position Deadstock Guitars as a premium American-made guitar company. By documenting both the founders' vision and the network of craftsmen who help bring each instrument to life, this project will create a content library that serves the company today while laying the groundwork for future storytelling as Dead Stock continues to grow.
I don’t just make videos—I help people tell stories that matter.
My work is rooted in listening well, asking meaningful questions, and crafting visuals that feel honest and human. What sets me apart is my ability to uncover the deeper “why” behind a story and bring it to life with clarity, intention, and heart.
I believe great storytelling builds trust. And I’m here to help you do just that—with creativity, strategy, and a process that feels collaborative from start to finish.
Director’s Statement
PRE-PRODUCTION
To get things started we’ll connect via Google Meet or in person to talk through the details and specifics of the project and each shoot day.
We’ll identify key moments, events, and individuals that we want to capture
Prepare questions for interviews (as needed)
Create a tentative schedule for outlining key events, days, times, location(s), etc.
Discuss final deliverables and platforms being utilized and create a priority list
PRODUCTION
Production will include multiple cameras, as well as lighting and audio, 2 - 3 Days of shooting across different locations.
2 full days filming interviews on location with Nancy and other team members. These days may also include b-roll.
Location(s) to be determined based on availability and scope. These locations will be determined in collaboration with NL Moore and us, as we determine the best environment(s) to support the story
For interviews, we will arrive roughly 1.5-2 hours prior to the shoot to set up and prep gear so we’re ready to begin filming on time
B-roll will be scheduled and coordinated after interviews or as a part of a secondary production day.
POST-PRODUCTION
This is where it all comes together. We piece together the video components into engaging, authentic content to help tell your story.
Reviewing and selecting best segments from b-roll for engaging content
Color grading footage
Adding lower thirds, graphics, titles or additional text
Audio editing (including EQ, artifact removal, compression, etc.)
Selecting appropriate musicbed for the video (including necessary licensing)
Ensuring the right tone, feel and flow for the story
Creating backups and storage for all files and clips
DELIVERABLES
Flagship Brand Film (5–7 minutes)
Comprehensive overview and story of Deadstock Guitars
Product Specific Video (1–2 minutes each)
Brand/Product Photography
Client Testimonials
Short client testimonial snippets for use across multiple platforms.
Email/Social Media Assets
6–10 short vertical clips (15–60 seconds each) for social media
4k Still Frames (pulled from video assets)
Roughly 5-10 4k still frames to be used as .jpgs
Story Example #1
This is a part of a Legacy story where we combined interview and narrative components with b-roll video to share just part of Ken’s story of life change.
Story Example #2
Pure & Simple School of Worship invests in the heart of the worshipper while also cultivating practical skills and tools needed to support our worship expressions both in individual and corporate environments.
This short video is a recap of a Night of Worship led by students at the end of a semester. While mostly consisting of b-roll shots we incorporated narrative audio from the night.
Story Example #3
This was one of the first stories we had the privilege to capture and share. When we first heard of Alan’s story we knew it needed to be shared. It was such a joy to interview Alan, and by weaving his narrative and b-roll we were able to capture the true heart of this story. This is a beautiful reminder to “Be still and know”.
Additional Story Examples:
I’d love for you to take a look at more of our work by clicking the button below:
4K Still Frame Examples:
These are still frames pull from our video footage. We deliver these as 4k images in the .jpg format. They can be used for website or social content, and occasionally can be used on print pieces.
INVESTMENT
Craft
$
A foundational content library designed to introduce Deadstock Guitars through the people, products, and vision behind the brand.
Heritage
$
A comprehensive storytelling campaign that follows the journey from raw materials to finished instrument, showcasing the craftsmen, suppliers, and partnerships that make Deadstock uniquely American-made.
The Heritage option includes everything in the Craft option and introduces footage of the Ohio supplier and the process. I believe this is one of the biggest differentiators Deadstock Guitars has. Very few manufacturers and companies can visually walk through where their products come from and the people involved along the way. For musicians, especially guitar players, this matters.
Pre-Production: $2,625
Production: $7,050
Post-Production: $5,000
Total Project Estimate: $14,675
Derick Grant - DG Mindset
“Ben Hodge’s professionalism and his ability to take our company’s vision and bring it to life is second to none. I have had the chance to work with other videographers in the past, but Ben Hodge is by and far the most talented I have ever worked with. If you’re looking to take your vision and bring it to life, look no further.”
“Earth's crammed with heaven, and every common bush afire with God, but only he who sees takes off his shoes; the rest sit round and pluck blackberries.”
— Elizabeth Barrett Browning