Project Summary

Madison County YMCA Storytelling Initiative

The Madison County YMCA stands at a defining moment in its history — marked by clarity around where the greatest needs exist in the community and where the YMCA can make its deepest, most lasting impact.

This project is designed to help the YMCA tell that story in a way that is both emotionally compelling and strategically effective — revealing not only what the YMCA does, but why it matters and who it impacts.

Through a blend of documentary-style storytelling and energetic, action-driven content, this initiative will highlight the YMCA’s work in addressing food insecurity, providing access to quality childcare, restoring trust within the community and living out its Christ-centered mission through tangible service.

The result will be a system (or series) of visual stories that serves donors, partners, members and the broader community — equipping the YMCA with high-quality, versatile content that supports fundraising, enrollment, partnership development and long-term brand trust in Madison County and beyond.

This is not simply about creating videos — it is about building a storytelling foundation that reflects the heart of the Madison County YMCA and invites others to be part of what God is doing through it.

I don’t just make videos—I help people tell stories that matter.

My work is rooted in listening well, asking meaningful questions, and crafting visuals that feel honest and human. What sets me apart is my ability to uncover the deeper “why” behind a story and bring it to life with clarity, intention and heart.

I believe great storytelling builds trust. And I’m here to help you do just that—with creativity, strategy and a process that feels collaborative from start to finish.

Director’s Statement

PRE-PRODUCTION

To get things started we’ll connect via Google Meet, a phone call or in person to talk through the details and specifics of the project and each shoot day. This process includes a Pre-Production Questionnaire.

We’ll identify key moments, events and individuals that we want to capture
Prepare questions for interviews (as needed)
Create a tentative schedule for outlining key events, days, times, location(s), etc.
Discuss final deliverables and platforms being utilized

PRODUCTION

Production will include multiple cameras, as well as lighting and audio, 2-3 Days of shooting across multiple locations. (ex. below)

1 day filming interviews with YMCA Staff & Board
1 day of filming on location b-roll of each Madison County YMCA location
1/2 day of filming member testimonials
For interviews, we will arrive roughly 1.5-2 hours prior to the shoot to set up and prep gear so we’re ready to begin filming on time
For b-roll, we will shoot after we wrap with interviews or at intentionally scheduled times
For full days or shoots that occur over a meal time, there will be a 1 hour break for the crew

POST-PRODUCTION

This is where it all comes together. We piece together the video components into engaging, authentic content to help tell your story.

Reviewing and selecting best segments from b-roll for engaging content
Color grading footage
Adding lower thirds, graphics, titles or additional text
Adding animation(s) as needed
Audio editing (including EQ, artifact removal, compression, etc.)
Selecting appropriate musicbed for the video (including necessary licensing)
Ensuring the right tone, feel and flow for the story
Creating backups and storage for all files and clips

OPTION 1 : THE FOUNDATION STORY PROJECT

Establishing a strong, human-centered storytelling foundation for the Madison County YMCA

This project is designed to lay the groundwork for the YMCA’s storytelling presence — capturing the heart of the organization and equipping it with versatile, high-impact content that can serve donors, partners, members and the broader community. Rather than spreading focus too thin, this package centers on telling the core story of the Madison County YMCA through its most meaningful areas of impact today.

Includes 2 days of filming on location

DELIVERABLES

Hero Film : Madison County YMCA Story (3-5 minutes)
- A cinematic, human-centered story capturing the hear, mission and impact of the Madison County YMCA — highlighting the food insecurity response, need for quality childcare and Christ-centered community restoration. This film serves as the cornerstone across:
  - Website
  - Donor communications
  - Community presentations
  - Social and digital campaigns
Impact Cut : 60-90 seconds
- A more focused, action-oriented version of the hero story
- Optimized for the website home-page placement, email and campaigns
Program Mini-Stories : 2-3 videos
- Short form story pieces focused on:
  - Food insecurity initiatives
  - Quality childcare
  - Community restoration
Testimonial Library : 6-8 short stories (30-90 seconds)
- Authentic, human-centered testimonials featuring members, families, staff and board
- Optimized for website and YouTube
Platform Specific Cutdowns
- Optimized for social media
4K Still Frames
- 10-15 4K still frames that can be used across various platforms

OPTION 2 : IMPACT & GROWTH STORY SERIES

Deepening donor connection and community trust through expanded human-centered storytelling

This is designed to move beyond foundational storytelling and into deeper, more relational impact - particularly with donors and community partners. Rather than expanding into new program initiatives, this series focuses on expanding the testimonial and story library, allowing the YMCA’s story to be told through a wider and more diverse range of voices.

Includes 3 days of filming on location

DELIVERABLES

Includes everything in OPTION 1, plus:

Expanded Testimonial Library : 8-12 short stories (30-90 seconds)
Donor-Focused Film or Cutdown
- A version of the story intentionally shaped for major donor and corporate partner conversations, emphasizing,
  - Vision
  - Stewardship
  - Sustainability
  - Long-term community transformation
- Ideal for one-on-one donor meetings, corporate partnerships and board and leadership presentations
Campaign-Ready Assets
- Broader set of short-form social content
- Campaign ready clips
- Story-driven CTA’s

Story Example #1

This is a part of a Legacy story where we combined interview and narrative components with b-roll video to share just part of Ken’s story of life change.

Story Example #2

In August of 2025, Cedar Valley Christian School celebrated its 50th anniversary. The goal of this project wasn’t just to celebrate the rich legacy and foundation of the school, but to also showcase what sets the faculty and school apart as a top choice for Christian education in the community.

We combined b-roll of the school and snapshots of its history with interviews with former and current staff, as well as alumni and parents of current students. The final touch was adding the voice-over script that was read by one of the original founding members.

Story Example #3

This was one of the first stories we had the privilege to capture and share. When we first heard of Alan’s story we knew it needed to be shared. It was such a joy to interview Alan, and by weaving his narrative and b-roll we were able to capture the true heart of this story. This is a beautiful reminder to “Be still and know”.

Additional Story Examples:

I’d love for you to take a look at more of our work by clicking the button below:

Portfolio

4K Still Frame Examples:

These are still frames pull from our video footage. We deliver these as 4k images in the .jpg format. They can be used for website or social content, and occasionally can be used on print pieces.