NL MOORE
Navigating Successful Leadership Transitions for Churches & Organizations
Project Summary
This project is designed to help tell the story of NL Moore & Associates in a way that feels authentic, relational, and deeply aligned with the heart behind the work they do.
At its core, this is not about creating promotional content for the sake of visibility alone. It is about building trust, communicating clarity, and helping churches, pastors, and ministry leaders quickly understand who NL Moore is, what they value, and how they uniquely guide organizations and individuals through seasons of discernment, transition, and leadership development.
The creative direction for this project will center around honest storytelling, thoughtful conversations, and visually grounded moments that reflect the relational nature of NL Moore’s work. Rather than leaning heavily into corporate or transactional messaging, the goal is to create content that feels personal, trustworthy, and compelling — helping open the door to meaningful conversations with prospective clients, churches, and ministry leaders.
The project will include the development of a flagship brand film that communicates the overall heart, mission, and methodology of NL Moore & Associates, while also highlighting the organization’s evidence-based and relational approach to succession planning, pastor search, assessments, and coaching.
In addition to the primary brand piece, the project scope will also include a collection of supporting assets designed for practical and long-term use across multiple platforms and environments. These may include:
Flagship Brand Film
Short client testimonial and story-driven snippets
A concise conference/convention intro video
Evergreen website and email assets
Select social media cutdowns and promotional edits
Where appropriate, content may also be captured in a modular way that allows NL Moore to continue building future storytelling and recruitment-oriented assets over time.
Visually and creatively, the films will lean cinematic and documentary in style — emphasizing authenticity over polish, human connection over performance, and story over sales language. Interviews, environmental visuals, team interactions, church environments, and client experiences will all work together to create a body of content that reflects both the professionalism and pastoral heart of the organization.
This project is intended to serve not only as a foundational launch point for NL Moore’s current communication needs, but also as the beginning of a scalable creative framework that can support future storytelling initiatives, opportunity profile content, conference materials, and ongoing brand communication in the years ahead.
I don’t just make videos—I help people tell stories that matter.
My work is rooted in listening well, asking meaningful questions, and crafting visuals that feel honest and human. What sets me apart is my ability to uncover the deeper “why” behind a story and bring it to life with clarity, intention, and heart.
I believe great storytelling builds trust. And I’m here to help you do just that—with creativity, strategy, and a process that feels collaborative from start to finish.
Director’s Statement
PRE-PRODUCTION
To get things started we’ll connect via Google Meet or in person to talk through the details and specifics of the project and each shoot day. This is more creative development and planning than anything.
We’ll identify key moments, events, and individuals that we want to capture
Prepare questions for interviews in collaboration with Nancy
Create a tentative schedule for outlining key events, days, times, location(s), etc.
Discuss final deliverables and platforms being utilized and create a priority list
PRODUCTION
Production will include multiple cameras, as well as lighting and audio, 2 Days of shooting including interviews and b-roll.
2 full days filming interviews on location with Nancy and other team members. These days will also include b-roll and allow us to consolidate production days.
Location(s) to be determined based on availability and scope. These locations will be determined in collaboration with NL Moore and us, as we determine the best environment(s) to support the story
For interviews, we will arrive roughly 1.5-2 hours prior to the shoot to set up and prep gear so we’re ready to begin filming on time
For b-roll, we will capture human interactions, conversations and meetings. This will be scheduled and coordinated after interviews or as a part of a secondary production day.
POST-PRODUCTION
This is where it all comes together. We piece together the video components into engaging, authentic content to help tell your story.
Reviewing and selecting best segments from b-roll for engaging content
Color grading footage
Adding lower thirds, graphics, titles or additional text
Audio editing (including EQ, artifact removal, compression, etc.)
Selecting appropriate musicbed for the video (including necessary licensing)
Ensuring the right tone, feel and flow for the story
Creating backups and storage for all files and clips
DELIVERABLES
Flagship Brand Film (3–5 minutes)
Comprehensive overview and story of NL Moore
Includes testimonials and highlights
Conference/Convention-Focused Cut (3–4 minutes)
Overview of NL Moore
Website Highlight Video (1–2 minutes each)
Highlight each of the 4 areas that NL Moore focuses on. These videos can be :
Search
Succession
Assessment
Coaching
Client Testimonials
2-3 Short client testimonial snippets for use across multiple platforms, including website, social media & LinkedIn.
Email/Social Media Assets
4–8 short vertical clips (15–60 seconds each) for social media
4k Still Frames
Roughly 5-10 4k still frames to be used as .jpgs
Story Example #1
This is a part of a Legacy story where we combined interview and narrative components with b-roll video to share just part of Ken’s story of life change.
Story Example #2
Pure & Simple School of Worship invests in the heart of the worshipper while also cultivating practical skills and tools needed to support our worship expressions both in individual and corporate environments.
This short video is a recap of a Night of Worship led by students at the end of a semester. While mostly consisting of b-roll shots we incorporated narrative audio from the night.
Story Example #3
Children of Promise is a child sponsorship program in over 30 countries around the world.
This short video highlights who they are, what they do and why. It incorporates interview and real, on location b-roll to accent and highlight the ministry of Children of Promise.
Story Example #4
This was one of the first stories we had the privilege to capture and share. When we first heard of Alan’s story we knew it needed to be shared. It was such a joy to interview Alan, and by weaving his narrative and b-roll we were able to capture the true heart of this story. This is a beautiful reminder to “Be still and know”.
Additional Story Examples:
I’d love for you to take a look at more of our work by clicking the button below:
4K Still Frame Examples:
These are still frames pull from our video footage. We deliver these as 4k images in the .jpg format. They can be used for website or social content, and occasionally can be used on print pieces.
INVESTMENT
Pre-Production: $1,750
Production: $4,700
Post-Production: $5,600
Total Production Estimate: $12,050
Estimated Travel Expenses: $2,500-3,000
Total Project Estimate: $14,550 - $15,050
Travel expenses will be invoiced at actual cost.
POTENTIAL PRODUCTION DATES
June 24-26/27
June 24: Travel
June 25-26: Production days
June 26/27: Depart evening of 26th or morning of 27th
Week of July 13-17
Currently have flexibility this week.
August 2-4/5
August 2: Travel (arrive in evening)
August 3-4: Production days
August 4/5: Depart evening of 4th or morning of 5th
Week of August 31 - September 4
What’s Next?
Agree on scope and pricing
1
We’ve already had initial conversations, but sometimes plans change and priorities shift with the vision as things grow and take shape. We’re flexible and here to be your creative partner. Let’s make sure everything is in alignment before we get started.
Contract agreement
2
We’re big fans of clarity and communication. Once we’ve got everything in alignment we’ll put together a contract that outlines rough timelines and the nitty gritty. That way everyone is on the same page and knows what to expect as we move forward.
Get started
3
This is the fun part! Where we start to put plans into action and get rolling on pre-production and start bringing this story to life.
Derick Grant - DG Mindset
“Ben Hodge’s professionalism and his ability to take our company’s vision and bring it to life is second to none. I have had the chance to work with other videographers in the past, but Ben Hodge is by and far the most talented I have ever worked with. If you’re looking to take your vision and bring it to life, look no further.”
“We partnered with Ben to help establish the Daniels School of Business’ storytelling presence at Purdue University in Indianapolis, and the experience was exceptional from start to finish. The process was seamless, collaborative, and genuinely enjoyable, with Ben serving as a true creative partner every step of the way. Together, we created an impeccable pillar piece that captures both our student’s personal story and the broader energy, opportunity, and momentum of the program. The final result feels authentically Purdue, unmistakably Daniels, and has become a cornerstone asset for our presence in Indianapolis.”
Shawn Dildine - Purdue Daniels School of Business
“Earth's crammed with heaven, and every common bush afire with God, but only he who sees takes off his shoes; the rest sit round and pluck blackberries.”
— Elizabeth Barrett Browning